Managing Director of Kudlian Software, Roger Young, explains why Kudlian will not be exhibiting at bett 2023.
"2016 was the last time we exhibited at bett. We had attended the exhibition ever since the very first one at the Barbican, so this was not an easy decision for us to make.
Over the past years we've seen a marked change in the event and we felt that we were no longer talking to enough of the 'right delegates', the classroom teachers, and it was becoming increasingly more difficult for a smaller supplier such as ourselves, to be represented effectively.
We therefore decided to use social media during bett week and offer schools special discount prices on our products. In effect putting the large amount of money we would have normally spent on bett, directly into the classroom.
This has proved to be so succesful, that we've decided to do a similar thing this year with our 'missingfrom@bett' offers.
During bett week, just visit our virtual show stand and take advantage of the great offers.
There is a link on our home page."
NOT@bett
