Managing Director of Kudlian Software, Roger Young, tells us why Kudlian will not be exhibiting at bett 2019.
"Last year, for the first time in nearly 30 years, we didn't exhibit at bett. We've been attending the exhibition for a long time, ever since the very first exhibitions in fact, so this was not an easy decision for us to make.
Over the past few years we've seen a marked change in the event and we felt that we were no longer talking to the enough of the 'right delegates', the classroom teachers, and it was becoming increasingly more difficult for smaller suppliers to be represented effectively.
We therefore decided last year to use social media during bett week and offer schools special discount prices on our products. In effect putting the large amount of money we would have normally spent on bett, directly into the classroom.
This proved to be so succesful, that we've decided to do a similar thing this year with our 'NOT@bett' offers.
During bett week, just visit our virtual show stand and take advantage of the great offers.
There is a link on our home page."